“免税零售权威专家台前县王氏伸筋壮骨膠囊 ”, 对焦中国免税业
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小编语
社交媒体的知名度已经变成护肤品市场的主要推动力。例如，在上一季度，雅诗兰黛在中国市场的市场销售增长了超出20%，在本次增长中，社交媒体充分发挥着必不可少的主要功效。
中国市场对雅诗兰黛而言尤为重要。中国现阶段是增长更快的市场，几乎40%的市场销售来源于中国18-30岁的顾客。中国护肤品市场（makeup market）预估以后两年大幅度增长，现阶段雅诗兰黛在中国占据14%的市场市场份额，欧莱雅有超出20%的市场份额，伴随着彩妆产品市场的暴发，假如雅诗兰黛彩妆产品不断发展，再加上度假旅游零售市场的市场销售奉献，将来雅诗兰黛也许还有机会在中国超过欧莱雅。
在免税市场，雅诗兰黛集团公司更改了过去按知名品牌垂改的方式，开设了中国经理职位，具体指导集团公司所有知名品牌在中国免税方式的发展战略规划，统一融洽中国区免税业务流程的发展趋势。在互联网媒体层面，免税方式开设专业单位与零售商密切王氏伸筋壮骨胶囊 15元协作，2016年至今，免税业务流程发展令人惊叹。
When Estee Lauder acquired Becca Cosmetics and Too-Faced last year, it was said that the primary objective of the company was to capture the millennial beauty users of its largest market, North America. However, it seems that brands such as these could also help to improve the company’s sales growth in other important markets in the future.
These brands are known for their cosmetics that suit diverse skin tones, they boast a multi-channel presence, and lastly, they are hits with social media beauty influencers who have millions of followers to their credit. Social media influencers are becoming among the most important drivers for beauty sales in important markets. For example, in its last quarter (Q3 FY 2017), Estee Lauder witnessed a more than 20% y-o-y increase in sales in China, 河南濮阳王氏伸筋壮骨丸 and the influence of social media celebrities was among the reasons for this significant growth.
Why Is China An Important Market For Estee Lauder?
China happens to be the fastest growing market for the company at present, with almost 40% of the sales coming in this region from buyers aged 18 to 30. The country is known for its strong demand for luxury items, and luxury beauty products are no exception. China’s makeup market is expected to see massive growth over the next few years, and Estee Lauder currently has a 14% market share in China while L’Oreal has a share of more than 20%. If its sales growth continues in China through the surge in makeup sales and via Chinese tourists in travel retail, then Estee Lauder could have an opportunity to surpass L’Oreal in the country.
How Are Social Media Influencers 王氏祖传秘方特效伸筋壮骨胶囊 Helping Grow Estee Lauder’s Sales?
According to a statement given to Bloomberg by Fabrice Weber, Estee Lauder’s President in Asia Pacific, in the past, cosmetics such as foundation, mascara, and eye shadows weren’t popular with many Chinese consumers. However, due to the influence of popular social media bloggers on Chinese sites such as Weibo, Youku, iQiyi, and Tudou, Chinese millennials are starting to more widely embrace these items. This is positively impacting Estee Lauder’s 河南台前王氏伸筋壮骨丸sales in the region. Accordingly, the trend of buying companies that are popular with social media influencers could be an effective way for beauty leaders to increase their presence in high-growth markets.
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